The business side of being a creator
Rates, contracts and disclosure — the parts of being a creator nobody teaches
Most creator advice is about growth. This is about the commercial side: what to charge, what a contract is really asking for, when the law says you must write #ad, and how to work out what your engagement rate actually means.
No made-up numbers
Search “influencer rates” and you get tables of pounds per thousand followers. They all disagree with each other, none of them cite a source, and most are published by someone selling to creators. You will not find one here. Where a figure is genuinely contested, these guides explain the method and say so, which is less satisfying and considerably more useful.
Guides
What to charge for a sponsored post
There is no correct rate, and anyone publishing one is guessing. What there is: a method, and four factors that move the price more than your follower count.
UK disclosure rules for creators
If a brand gave you money, a product, or anything else of value, and you posted about it, it has to be obvious before someone engages with the post. That is nearly the whole rule.
Engagement rate, and why yours looks different everywhere
Three formulas share one name. Any two tools will disagree about your engagement rate, and both can be right.
What actually goes in a media kit
Two pages, read in about forty seconds, by someone comparing you against six other creators. Write for that.
Reading a brand deal contract
The fee is the part everyone negotiates. These are the clauses that decide what the fee is actually worth.
Pitching brands without a following
Most creator pitches are a media kit and a hopeful sentence. The ones that get replies propose a specific thing.