About, and who pays for this
The disclosure
Influencer Optimization is published by Optimate Technologies Ltd, the company behind Optimate, a paid social media management tool. If you subscribe to it, we make money. That is the entire commercial relationship, and it is the reason this page exists.
Why we are telling you this so loudly
Because the guide on this site about UK disclosure rules tells creators that a material connection has to be obvious and upfront rather than buried. It would be difficult to write that page honestly while hiding who owns the site it sits on.
The practical version: assume we are not a neutral party about social media software, and read anything here that touches tools with that in mind. On rates, contracts and disclosure law we have no stake in what you conclude, which is most of why those are the subjects we chose.
What you will not find here
- Reviews or rankings of social media tools. We sell one, so any league table we published would be worthless to you and we would rather not waste your time.
- Invented statistics. Where a number is genuinely contested — what a post is worth, what a good engagement rate is — the guides explain the method and say the published figures disagree.
- An email gate. Nothing here asks for your address, and the calculator runs entirely in your browser.
Corrections
Regulator guidance changes and platform behaviour changes faster. Every guide carries the date it was last reviewed. If something here is wrong or out of date, we would rather know — the contact route is through Optimate.